About

My advantage is not expertise in one discipline.
It is the ability to connect them.

Federico Ramírez

I have spent my career working across business, technology, product and customer experience. What connects those experiences is a recurring challenge: making sense of ambiguity, identifying opportunities and turning them into initiatives that can move forward.
My background spans entrepreneurship, consulting, digital services and airport commercial development. Working in these different environments has shaped how I approach a problem: understand the context, ask questions, connect perspectives and bring structure to the decisions ahead.

Always learning

I enjoy studying and exploring ideas that challenge what I already know. My education has taken me through marketing, design and business, and today I am digging deeper into artificial intelligence.What interests me is not just the technology itself, but what it means for businesses and people: how it might change the way we work, the services we design and the opportunities worth pursuing. I approach it as a learner, with curiosity and questions rather than ready-made answers.

Beyond work

I am a husband and a father of two. Family is an important part of my life, and sport is a shared interest at home.
Over the years, I have enjoyed squash, running and gravel cycling. These days, cycling is my main sport—a way to stay active and enjoy time away from a screen.
I also love discovering restaurants, going to the movies and listening to music that is a little outside the usual playlist.

What connects it all

Curiosity is the common thread. Whether I am exploring a business opportunity, studying something new or discovering an unfamiliar sound, I enjoy looking beyond the obvious.
That is the perspective I bring to my work: a willingness to explore, the discipline to give ideas structure and a focus on what can become something useful.