I help organizations identify opportunities for value, decide which are worth pursuing, and turn them into executable initiatives. The experience below brings together business development, product strategy, commercial planning, and delivery leadership—across airport assets, technology services, digital products, and entrepreneurship.
Years across LAC
Teams led
New business created
Regional footprint
Turning airport assets into commercial opportunities
Developing commercial opportunities for state-managed airports requires balancing revenue potential, passenger needs, operational feasibility, and public-sector responsibilities.
Developed commercial strategies and business cases for airport services and assets, evaluating the value, risk, and feasibility of proposed initiatives. Worked across functions on commercial planning, passenger experience, accessibility, and strategic guidelines.
- Business cases aimed at increasing non-aeronautical revenue and improving passenger experience.
- Commercial analysis of airport services and assets.
- Strategic guidelines to support coordination and transparency.
· Asset commercialization
· Opportunity evaluation
· Business cases
· Cross-functional coordination
Connecting business development with service delivery
Growing technology services requires more than identifying opportunities. Commercial propositions must connect with delivery capabilities, service quality, and financial performance.
Combined business development, client engagement, and service leadership across Colombia and Peru. Developed digital opportunities and value propositions while managing portfolios, financial reviews, service governance, and delivery performance.
Generated more than COP 8B in new revenue through digital opportunities and new value propositions.
Supported the launch of VASS’s first project with the Peruvian State.
Established service governance covering quality, service-level agreements, and continuity.
Led e-commerce and UX/UI initiatives and contributed to the expansion of digital service lines.
· Business development
· Service strategy
· Portfolio management
· Delivery governance
Bringing commercial logic to product and portfolio decisions
Coordinating products and programs across business units requires a shared approach to prioritization, cost, and delivery.
Built and managed a regional PMO for web, mobile, and marketing programs, coordinating 41 professionals across Bogotá and San Francisco. Introduced commercial and delivery frameworks to support project prioritization and MVP reviews.
- Implemented a Revenue Ladder and cost model for project prioritization.
- Designed a shared methodology across Assistance, Commercial, Product, Travel, and Marketplace business units.
- Created a configurable product foundation for adaptation across markets.
· Portfolio prioritization
· Product strategy
· PMO design
· Multi-market delivery
Building a digital business around multidisciplinary delivery
Building and leading a digital agency meant connecting client needs with creative, business, and technology capabilities.
Founded and led Markablanka, bringing multidisciplinary teams together to deliver digital and customer experience initiatives for global brands. Developed strategic partnerships with agencies to support commercial growth and project delivery.
- Delivered work for brands including Nestlé, Pfizer, Telefónica, Allianz, Chevrolet, Pepsi, and Copa Airlines.
- Developed partnerships with Havas, McCann, Sancho, and BRM.
- Led projects spanning digital experiences, creative development, and technology.
· Entrepreneurship
· Commercial partnerships
· Customer experience
· Team leadership
Giving digital initiatives a business and execution foundation
Digital initiatives need clear value propositions, product priorities, and delivery ownership—not just a technology solution.
Advised organizations on digital transformation, product strategy, marketing, and go-to-market planning. Worked as an external Product Manager and Product Owner, connecting business objectives with roadmaps and multidisciplinary delivery teams.
- Defined value propositions, monetization models, product roadmaps, and priorities.
- Built and led teams to develop portals, e-commerce platforms, and customized digital products.
- Identified opportunities for new revenue streams through digital products and technology.
· Product strategy
· Monetization
· Go-to-market planning
· Initiative execution
Whether you are evaluating a new business opportunity, prioritizing initiatives, or shaping a product or commercial proposition, I can help bring structure to the decision and clarity to the next steps.
